When it comes to the fragrances that are commonly associated with the season of rebirth and new beginnings, it's easy to settle on the easiest imagery that comes to mind: the vibrant explosion of flora and fauna following a stark winter. Sometimes, identifying fragrances that not only envelope its wearer with the florals they love but also provide other springtime-inspired notes can be easier said than done. Take it from this floral-obsessed beauty editor.Before you open your beauty supplier's shopping tab or head to the store to replenish your fragrance collection for this spring, take a peak at our roundup of perfumes that may permanently alter your expectations for "spring" scents. This year, we are proud to present our four critics, or panel of judges, if you will, each representing a different perspective in the industry. We have Caroline Maguire, fashion director of Shopbop; Law Roach, image architect; Acielle, fashion photographer of Bottega Veneta Handbags Sale Style du Monde; and of course, our very own Who What Wear editor in chief, Kat Collings. Each of the reputable people above voted exactly how you did and chatted with us about why they chose what they did for each category. Are you a Lana Del Rey fan who lives for ultra-romantic fashion pieces and clings to trends that involve ribbons, lace, and Bridgerton-esque motifs? Then the coquette aesthetic is most definitely for you. But what is a coquette exactly? I read The Art of Seduction by Robert Greene cover to cover a few years ago, so I have a bit of an educated idea.In the book, Greene breaks down multiple archetypes, describing them as characters we can play in life and love, and he includes historical examples along the way. He compares the coquette to the relationship between Napoleon Bonaparte and Joséphine de Beauharnais her theatrics, vanity, and narcissism drew him in. Here at Who What Wear, were champions of female-founded, -owned, and -operated businesses after all, our company was founded by two fearless women. Thats why were launching Female Founded, a new editorial series that dives into the stories of those who launched their own businesses. Here youll discover who these women are, what they've accomplished, and how they style pieces from our own Who What Wear collection at Target.Recently, I looked at my bank statement and noticed a common thread between the companies I give most of my money to. The reason is I don't find such summery pieces to be appropriate for very much of the year, and I prefer things that are a little less specific that I can wear for more than a month or two.So what's a girl to do who doesn't want a wardrobe full of overly summery items but still wants to look appropriate for the season? Shop for low-key warm-weather items that are effortlessly cool. I found tons of chic linen, cotton, and silk pieces that you'll be able to wear for more than just July and August. Scroll bottegasvenetassale.com to shop my selections.